Data Processing: Lists Enrichment
We can handle big lists of data coming from our clients (such as the clients and prospects databases) to link the single record (named user) to the territory and therefore to a number of selected territory dependent (aggregated) information. The link is derived from the address or other geographical information such as the postal code, present in the list. A base territory unit (such as the postal code, CAP in Italy) is used for the join, and once this is done, several data available as average or aggregated data for that territory unit, can be connected to each single item of the list. This process is strategical for a company, because based on those (derived) parameters, a proper ranking (priority order) can be given to the list, for business purposes.